I won’t entertain any logical reason for this name change. From a brand perspective, Max reminds me of Cinemax and the reason I am subscribed to “Max” (lol, I don’t like how that sounds) is the HBO name.

Max: The One to Watch for HBO

You’d think sensibility would win out in the end but, not to whoever signed off on all the steps to get to this point.

A lot has stopped making sense. It feels as if everything has entered a hyperreal fugue state with no intent of slowing down.

Max: The One to Watch for HBO

Satire is camouflaged by reality.

Reality is absurdity.

Absurdity reigns supreme.

Max: The One to Watch for HBO